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Pragmaticplay.com
The Future of Online Entertainment is Here
At Pragmatic Play, we are redefining the standard for online gaming. Our multivertical offering, highly adaptable and backed by state-of-the-art technology, is built to maximise both player experience and operator performance. With a single API integration, our partners gain access to a complete portfolio including slots, live casino, bingo, sportsbook, virtual sports and more. Everything is optimised for major regulated markets, in over 33 languages and all currencies.
We craft content that blends immersion, excitement and performance, with a global outlook and local sensibility. Our products adapt to the culture, preferences and regulations of each territory, offering bespoke solutions for every market.
Slots: content that performs and retains
Our slot collection is renowned for its striking visuals, innovative mechanics, and stories that resonate with a diverse range of player profiles. Every title is built on deep data analysis and market trends, enabling us to release consistent, award-winning and revenue-generating games. We offer a wide array of themes, features and volatilities, ensuring a compelling and customisable experience.
Live Casino: total personalisation with Smart Studio
Our Live Casino solution runs on a powerful platform, with cutting-edge studios, 4K cameras and expertly trained dealers. But we go further — with Smart Studio, operators gain complete control to create fully branded live rooms tailored to their identity.
We offer a user-friendly HTML5-based interface, localised in over 30 languages, and equipped with advanced marketing tools such as in-studio promotions, leaderboards and side bets. Everything is designed to deliver an immersive, streamlined and commercially effective experience, adapted to the local needs of each market.
Enhance: promotional tools to boost engagement
Enhance is our in-game promotional toolkit, built to deliver added value, constant excitement and improved retention rates. Without interrupting gameplay, operators can run high-impact campaigns, such as Prize Drops, custom tournaments, free round bonuses, prize multipliers, dynamic cashback, and more. The solution enables operators to create unique experiences tailored to different business goals and target audiences — all within a flexible, robust system integrated across all our verticals.
Bingo: flexibility, global liquidity and custom branding
Our bingo product was developed with a clear vision: to offer a fully adaptable and localisable solution. It features a modern and customisable interface, an intuitive back-office and full multilingual support. Integration is simple, thanks to a single API covering the entire Pragmatic Play ecosystem.
With decades of combined team experience, a global liquidity network, and strong infrastructure, we empower operators to control the design, branding, and operations of their rooms. It’s a versatile, social and dynamic product, perfect for building player communities and loyalty.
Sportsbook: performance with total adaptability
Our sportsbook solution covers the full lifecycle of sports betting — from event creation to risk management. We offer access to specialist markets, official data and thousands of competitions, all through a flexible and intuitive interface. Plug-and-play architecture ensures easy implementation, while its modular design supports local regulations and cultural preferences. Localised content further enhances user experience and conversion rates.
Virtual Sports: non-stop action with high-impact visuals
Our Virtual Sports vertical combines real-time physics engines, top-tier 3D animation and a variety of customisation options. With titles like Penalty Shootout, Horse Racing, Greyhound Racing and Fantastic League, we cater to evolving player expectations.
It’s designed to keep players engaged even outside the traditional sports calendar. With frequent events, premium graphics and seamless sportsbook integration, operators can fill gaps in activity and drive consistent engagement. The solution is fully compliant, multilingual and multicurrency.
More Than Just Games
Pragmatic Play is certified and licensed in over 40 jurisdictions, with a proven record of innovation, compliance and operational excellence. Our games have won multiple awards at the industry’s most prestigious iGaming events, and our technical infrastructure is ready to scale with operator demand.
We believe in delivering experiences players return to again and again, and in providing operators with the tools they need to stand out in an increasingly competitive market.
