EGR Power Affiliates Summit

Schedule

WED APR 9

11:50 AM – 12:50 PM
Registration and lunch at El Pimpi

12:50 PM – 12:55 PM
Welcome from the chair

12:55 PM – 1:35 PM
Panel: The changing face of affiliation – what is an affiliate in 2025?

As the industry continues to develop and grow, so does the role of affiliation. With the lines between media, affiliates and operators continuing to blur, what is an affiliate in 2025? In this keynote panel, speakers will discuss –

What is the role of an affiliate in 2025? Can ‘traditional’ affiliate models survive in 2025 and beyond?
What is the affiliate M&A landscape across Europe and the USA in 2025? To what extent is this affecting smaller affiliates growth prospects?
How have affiliates diversified their offering over the past year? What are some key success stories to note?
What key trends does the panel see persisting in 2025?

1:35 PM – 2:20 PM
Roundtables – Rotation 1

1:36 PM – 2:20 PM
A) Leading Through Change: How to Keep Teams Aligned in a Fast-Moving Industry
With the iGaming industry constantly evolving, this session would focus on leadership strategies for managing change effectively.
Key points: Keeping teams motivated during uncertainty, balancing autonomy with alignment, and fostering resilience in a high-pressure environment.

1:36 PM – 2:20 PM GMT
B) Dealing with data – how are affiliates managing this vital resource?
Data’s ubiquity and importance is well understood, yet effective management and utilisation of this resource remains more elusive for affiliates. As issues around data’s availability, diverging standards across jurisdictions, as well as the lack of transparency and precision in the data affiliates utilise persist, this roundtable will dissect best practices for dealing with this vital resource.

1:36 PM – 2:20 PM
C) Two peas in a pod – How can affiliates maximise the operator relationship?
The relationship with operators is a key cog in the affiliate machine. However, managing and maximising this is a difficult task. In this session, delegates will discuss how they can better leverage themselves and their product and how working closer with operators can help drive greater acquisition for both sides.

2:20 PM – 3:05 PM
Roundtables repeat

3:05 PM – 3:30 PM
Refreshment break

3:30 PM – 3:55 PM
Keynote presentation

3:55 PM – 4:40 PM
Roundtables – Rotation 2

3:56 PM – 4:20 PM
A) AI – How is this permeating affiliate processes?
Whilst the buzz around AI and its potential remains high, focus recently has shifted to applicability today rather than its promise for tomorrow. In this roundtable, delegates will discuss to what extent AI is being used for everyday processes such as data analysis, content creation and overall efficiencies, as well as debate what area it is likely to permeate next.

3:56 PM – 4:40 PM
B) Emerging markets: predicting the regions to watch in 2025 and beyond
Identifying new and exciting emerging markets is an ongoing evaluation for affiliates on their growth journey, but where may the next golden goose lie? With Brazil, Latam more broadly and Africa all brimming with potential, this session will dive into the prime candidates for the next emerging markets, and how affiliates should properly strategise and rationalise an expansion attempt in 2025 and beyond

3:56 PM – 4:40 PM
C) The great consolidation – discussing the affiliate M & A landscape
Consolidation, both corporate and market, has been an ongoing trend in the affiliate landscape over the past couple of years. With many being burnt by the promise of riches in the US, expansion attempts and strategies hold far more trepidation for affiliates than previous years. In this discussion, attendees will explore how to balance the need for growth against sustainability and best practice when it comes to corporate restructuring.

4:40 PM – 5:25 PM
Roundtables repeat

5:25 PM – 6:30 PM
Post-content drinks

7:30 PM – 8:30 PM
Evening drinks reception at El Chiringuito

8:30 PM – 10:30 PM
Dinner at El Chiringuito

10:30 PM – 1:00 AM
Afterparty at Chiringuito Beach Bar

Thu Apr 10

9:00 AM – 11:00 AM
Breakfast and check-out

Recommendations

Weather and Clothing

Temperature: In April, Marbella has pleasant weather, with temperatures between 15°C and 22°C. Evenings can be breezy.
Clothing: Wear semi-formal attire for the conference and something more casual afterward. Bring a light blazer or sweater for the evenings.
Protection: Use sunscreen and sunglasses if you plan to be outdoors.

Safety

Safe Area: Marbella is a safe city, especially around Puente Romano, but always stay aware of your belongings.
Transportation: Use official taxis or ride-hailing services like Uber. If renting a car, check the hotel’s parking options.
Personal Belongings: Do not leave valuables visible in cars or public spaces.

Making the Most of Your Stay

Beaches & Relaxation: If you have free time, enjoy the resort’s private beach or spa.
Old Town: Just 10-15 minutes away by car, Marbella’s historic center is great for exploring local culture.

Areas to stay:

Luxury and Exclusivity: Marbella is famous for its luxury hotels, including Puente Romano Resort, which offers high-end experiences with world-class dining and an exclusive beach club.

Prime Location: Puente Romano is located on the famous Golden Mile, one of the most exclusive areas on the Costa del Sol, halfway between Marbella’s center and Puerto Banús.

Close to Puerto Banús: Just 5-10 minutes away by car, this marina is known for its nightlife, designer boutiques, and top-tier restaurants.

Dreamy Beaches: Marbella’s coastline stretches over 27 km of beaches, many featuring exclusive beach clubs like Nikki Beach and Ocean Club.

High-End Gastronomy: The area boasts Michelin-starred restaurants such as Skina and Messina, along with a variety of Mediterranean cuisine and fresh seafood options.

History and Culture: The Old Town of Marbella, with its cobbled streets, charming plazas, and Andalusian architecture, is perfect for an evening stroll after the conference.

World-Class Golf: Marbella is a top destination for golf lovers, featuring over 15 golf courses, including some of Europe’s best, like Real Club de Golf Las Brisas and Los Naranjos Golf Club.

Recommended Hotels:

Puente Romano

Restaurants:

1. Nobu Marbella

This restaurant offers a fusion of Japanese cuisine with Peruvian influences, in a sophisticated and modern setting. It is internationally recognized for its high quality and culinary creativity. ​

2. Sea Grill
Located within the resort, Sea Grill provides a dining experience with views of the Mediterranean Sea. Its menu focuses on fresh seafood and international dishes, in an elegant and relaxed atmosphere. ​

3. COYA Marbella
This restaurant combines traditional Peruvian cuisine with culinary techniques from Japan, China, and Spain, offering a unique gastronomic experience in a vibrant and contemporary setting.