Presentation: Turning content into revenue: strategy, authenticity, and player engagement across diverse European markets. In the fast-paced world of iGaming, content is more than just a tool for engagement – it’s a key driver of revenue. In this session, we explore the approach to creating content that not only captivates players but also generates tangible results. Key points will include strategic foundations that underpin content.: 2:10 PM – 2:40 PM   (30 min)