BiS SiGMA Sao Paulo

Schedule

Monday 7

00:00 – 23:00
DELEGATES ARRIVAL

13:00 – 16:00
ACTIVITY

14:00 – 22:00
PRE-REGISTRATION

14:00 – 15:30
SiGMA FOUNDATION INAUGURATES YOUTH EMPOWERMENT SPORTS SCHOOL IN SÃO PAULO

18:00 – 22:00
WELCOME COCKTAIL

19:00 – 23:00
SiGMA AWARDS

Tuesday 8

10:00 – 18:00
EXHIBITION: DAY 1

10:00 – 16:00
CONFERENCE: AMERICAS 2025, DAY 1

Itaim Stage

11:00 – 11:05 / Conference Opening – Itaim Stage

11:05 – 11:45 / Panel – Compliance in Action: The Key to Effective Regulation in Brazil

Compliance has become a cornerstone for the successful implementation of regulation in Brazil’s betting market. Experts will discuss strategies, challenges, and practical solutions to ensure adherence, transparency, and reliability in an increasingly regulated environment.

11:50 – 12:30 / Panel – The Path to Interministerial Cooperation in Advancing Regulation

How cooperation between ministries is key to effective regulation in Brazil’s betting market. Experts will discuss challenges and opportunities of interministerial collaboration, highlighting its impact on transparency, legal certainty, and the sector’s sustainable growth.

12:35 – 13:15 / Panel – Virtual Casinos and Fixed-Odds Betting: A Critical Analysis of Brazilian Regulation

A critical look at Brazilian regulation for virtual casinos and fixed-odds betting. The debate will address progress, challenges, enforcement, and crime prevention, including fraud and money laundering. Solutions to boost security and create a balanced, reliable market will be explored.

13:20 – 14:00 / Panel – The Power of Rules: Next Steps for Assertive Regulation

Assertive regulation strikes a balance between market growth and consumer protection. Experts will discuss necessary advancements, strategic adjustments, and how an effective approach can ensure a more transparent, secure, and competitive sector.

14:05 – 14:45 / Panel – Unraveling the Tax Complexity of Betting in Brazil

Brazil’s betting tax landscape poses complex challenges. Experts will analyze rates, double taxation, bettor winnings, and the impact of these policies on market growth and sustainability.

Jardins Stage

10:00 – 10:05 / Official Opening

10:05 – 10:15 / Official Opening Ceremony BiS SiGMA Americas – Welcome Speech

10:20 – 11:00 / Opening Ceremony – Authorities of São Paulo & Ribbon-Cutting Ceremony

11:05 – 11:45 / Panel – CONAR and the New Frontiers of Advertising in iGaming

CONAR plays a key role in regulating advertising in Brazil’s growing iGaming market. This panel explores transparency, responsible campaigns, regulations, best practices, and balancing innovation with social responsibility—offering crucial insights for the sector.

11:50 – 12:30 / Panel – Conscious Communication: Responsible Gaming Campaigns That Inspire

Responsible communication is vital in iGaming, with campaigns key to player protection. This panel highlights inspiring initiatives that balance fun and prevention, showing how operators can raise awareness creatively. Explore innovative strategies shaping the future of the sector!

12:35 – 13:15 / Panel – The Value of Brand: The Role of Branding and Advertising for Successful Operators

Strategic communication in betting goes beyond sales—it shapes reputation and public perception. Learn how effective strategies turn challenges into opportunities, strengthen operators’ images, and build genuine audience connections.

13:20 – 14:00 / Panel – Strategies that Convert: The Secret Behind High-Performance Digital Media

Digital media is reshaping marketing, expanding reach, and boosting efficiency. Innovations enable personalized campaigns, real-time optimization, and behavior prediction. Explore how these tools are revolutionizing strategies and elevating marketing impact.

14:05 – 14:45 / Panel – Sports Events and Sponsorships: Negotiating Relevant Exposure and Consistency

Sports events offer brands vast visibility, but true impact comes from relevance and consistency. Successful sponsorships go beyond logos, fostering authentic connections and strengthening identity. Creative strategies turn investments into memorable results.

18:00 – 20:00
NETWORKING COCKTAIL

19:00 – 23:00
BiS AWARDS

19:30 – 22:30
iGATHERING DINNER

Wednesday 9

10:00 – 18:00
EXHIBITION: DAY 2

10:00 – 16:00
CONFERENCE: AMERICAS 2025, DAY 2

18:00 – 20:00
NETWORKING COCKTAIL

19:00 – 00:00
CENTURION MMA FIGHT NIGHT

19:00 – 00:00
SiGMA POKER TOUR OPENING SATELLITE

19:30 – 22:30
iGATHERING DINNER

Thursday 10

10:00 – 18:00
EXHIBITION: DAY 3

10:00 – 16:00
CONFERENCE: AMERICAS 2025, DAY 3

17:00 – 00:00
SPT MAIN EVENT PRESENTED BY JON VBLOGS

18:00 – 20:00
NETWORKING COCKTAIL

19:30 – 22:30
iGATHERING DINNER

22:00 – 02:00
OFFICIAL BiS SiGMA CELEBRATION

Recommendations

📍 1. Weather and Clothing

April in São Paulo marks the beginning of autumn, with temperatures ranging between 17°C and 27°C. The climate is mild and humid, with a chance of rain.
✅ Bring light clothing, but also a jacket or sweater for the mornings and evenings.
✅ A compact umbrella or raincoat can be useful due to occasional showers.
✅ Wear comfortable, closed-toe shoes, as some streets may be wet and slippery.

🚖 2. Transportation and Mobility

The Transamerica Expo Center is located in São Paulo’s southern zone, in Santo Amaro, an area with good connectivity but heavy traffic during peak hours.

✅ Best option: Uber or 99 (local ride-hailing app) – They are safer and more reliable than street taxis.
✅ Metro + Taxi/Uber: The nearest metro station is Santo Amaro (Line 5 – Lilac), but it is recommended to take an Uber from there to the convention center.
✅ Car rental not recommended – São Paulo’s traffic is complicated, and finding parking near the venue can be difficult.
✅ If walking in the area, avoid less busy streets, especially at night.

3. Places to Visit If You Have Free Time

🏞 Ibirapuera Park – Ideal for walking and relaxing in a green environment.
🛍 Shopping Cidade Jardim – A luxury shopping mall with excellent restaurants.
🎭 Avenida Paulista – The financial and cultural hub with museums, bookstores, and cafés.

🔒 4. Safety and General Tips

As in any big city, it’s important to stay aware of security:

✅ Avoid displaying your phone or laptop on the street, especially at traffic lights or in crowded areas.
✅ Don’t carry too much cash; use credit cards or digital payments whenever possible.
✅ If taking an Uber, always check the license plate and driver details before getting in.
✅ Avoid walking alone on poorly lit or deserted streets, especially at night.
✅ Do not use street taxis; always book transportation through an app or from your hotel.

Areas to stay:

📍 1. Santo Amaro (🚶‍♂️ 5-10 min by car)

✅ Closest area to Transamerica Expo Center.
✅ A practical option if you want to avoid long commutes.
✅ Good business hotels and transportation options.
🔴 Limited entertainment and high-end restaurant options.

📍 2. Brooklin (🚗 10-15 min by car or metro)

✅ A modern business district with many corporate hotels.
✅ Easy access to Transamerica Expo Center via Uber or metro (Line 5 – Lilac).
✅ Great restaurants and bars for business dinners.
🔴 Traffic congestion during peak hours.

📍 3. Itaim Bibi (🚗 15-20 min by car)

✅ Best choice for fine dining, nightlife, and entertainment after the conference.
✅ Easy access to Transamerica Expo Center via Uber.
✅ Safe area with an upscale atmosphere.
🔴 Farther from the venue, but offers better gastronomic options.

Recommended Hotels:

Hotel Transamerica São Paulo

Blue Tree Premium Verbo Divino

Intercity São Paulo Nações Unidas

Restaurants:

1️⃣ Varanda Grill – High-Quality Steaks in a Sophisticated Setting 🥩🍷

📍 Location: Brooklin (10 minutes by car from Transamerica Expo Center).
🥩 Cuisine: Premium steaks and international gastronomy.
🏨 Description: A sophisticated and renowned steakhouse, known for its top-quality cuts of meat, excellent service, and refined wine selection. Ideal for business dinners in an elegant atmosphere.
✅ Recommendations: Special picanha, ribeye steak, and their curated wine list.

2️⃣ Kinu – Japanese Sophistication in an Exclusive Setting 🍣🔥

📍 Location: Inside the Grand Hyatt São Paulo (Brooklin, 10 minutes by car).
🍣 Cuisine: Gourmet Japanese.
🏨 Description: An exclusive and refined restaurant, perfect for a high-level business dinner. It offers premium-quality sushi and sashimi, as well as hot dishes prepared with fresh ingredients and high-end Japanese culinary techniques.
✅ Recommendations: Tuna sashimi, special nigiris, and shrimp tempura.

3️⃣ Cór Gastronomia – Modern Take on Brazilian Haute Cuisine 🍽️✨

📍 Location: Chácara Santo Antônio (8 minutes by car).
🥂 Cuisine: Contemporary Brazilian cuisine with local ingredients.
🏨 Description: A stylish yet relaxed restaurant, ideal for a business dinner in a more intimate and inviting setting. Their menu offers sophisticated interpretations of Brazilian flavors, enhanced by modern culinary techniques.
✅ Recommendations: Shrimp risotto, pork ribs with manioc purée, and their signature dessert tasting menu.